2) As a current subscriber: If you are an active subscriber when The Elder Scrolls Online: Tamriel Unlimited launches, you will receive 500 crowns for having a game account, plus 100 crowns for each 30-day period you have been an active subscriber. In addition, you'll be automatically enrolled in ESO Plus for the remainder of your subscription period. You'll receive the full benefits of membership, and 1500 crowns for each 30-day period remaining on your subscription. For example, if you have 30 days or less remaining, you will receive 1500 crowns. If you have between 30 and 60 days remaining, you will receive 3000 crowns. 60 to 90 days, 4500 crowns.
Will The Elder Scrolls Online: Tamriel Unlimited come with 30 days of ESO Plus membership free with purchase? No. However, new game accounts will receive 500 complimentary crowns to spend in the Crown Store.